Prohemus Rapper
Part 1

Description

Prohemus wanted to brand himself like a superstar even if he was just starting out. It is especially important for independent artists to have strong branding since they don’t have the resources of a major record label behind them and will severely lack awareness across the industry.

The first step of his project involved the key components that form a brand’s toolbox including a brand’s identity, brand communication (such as logos and trademarks). However, we wanted to build an artist brand that isn’t just about a cool design or consistency, it’s about bringing all the elements of what makes him unique together in one holistic image.