Jungle Creek – Part 3
Jungle Creek - Part 3 John O'Connor BACK Description Jungle Creek is a start-up food company...
John O’Connor
Description
Jungle Creek is a start-up food company focused in healthy food products.
Mascots in advertising are one of the brands’ most effective ways of bonding with their customers and creating brand love. No matter if the company is big or small, most of the successful businesses realize the advantages of using characters in their advertising campaigns and embodying their values and vision into the mascots. I idealized and designed the monkey mascot seeking this bigger emotional connection between the brand and its customers.
“Design adds value faster than it adds costs.”
– Joel Spolsky, web programmer, writer, and creator of Trello