Black Label Dezignz – Part 2
Black Label Dezignz Part 2 Joe Ricci BACK Description The owner is a Canadian motorcycle manufacturer...
Black Label Dezignz
Joe Ricci
Description
The owner is a Canadian motorcycle manufacturer who asked me to create a brand for his company. He has always had a passion for Indigenous Canadian symbols and icons and asked me to create a brand with a skull and an Indian headdress. The first step was to create a strong logo that would convey what the company produces and connect with its audience, also empowering BLACK LABEL as an independent motorcycle brand with a focus on innovation and design.
“Have no fear of perfection — you’ll never reach it.”
– Salvador Dali, artist